The ICC Cricket World Cup, which began with the India-Bangladesh match on February 19 in Dhaka, continues to touch new highs in terms of viewership and ratings as quality encounters enthrall viewers across the country.
By the end of March 10, the World Cup (including the opening ceremony and match telecast), has been sampled by a record 127 million individuals. This is 64 per cent of the total C&S audience in the country as per the latest ratings issued by research agency TAM.
The live matches alone have been watched by 115 million viewers (ESS bouquet + Doordarshan) and 106 million viewers on STAR Cricket and other ESS channels alone.
The first 10 matches have delivered a solid average of 3.1 TVR which is a significant jump from the previous edition in 2007. Match 10 between Pakistan and Sri Lanka was rated highest amongst all non-India matches with a rating of 4.6, followed by 2.5 in the Netherlands v/s England game.
The live streaming on www.espnstar.com/cwclive has been a huge hit. The website had served 6.9 million video streams till March 1. The high-octane India-England encounter played on Sunday, which ended in a thrilling tie, drew as many as 1.45 million video streams. Over 5 million Unique Visitors have enjoyed the World Cup matches online with ESPN STAR.
"The ratings for the non-India matches are very healthy and point towards increasing viewer interest in the tournament as a whole. Credit must also be given to the teams who are dishing out such exciting fare and our advertisers are lapping it up.
"We expect the trend to continue as the tournament progresses towards the second phase as teams get into top gear to qualify for the knock-out stages," said Sanjay Kailash, executive VP - Ad Sales and New Media, ESPN Software India Pvt Ltd.
By the end of March 10, the World Cup (including the opening ceremony and match telecast), has been sampled by a record 127 million individuals. This is 64 per cent of the total C&S audience in the country as per the latest ratings issued by research agency TAM.
The live matches alone have been watched by 115 million viewers (ESS bouquet + Doordarshan) and 106 million viewers on STAR Cricket and other ESS channels alone.
The first 10 matches have delivered a solid average of 3.1 TVR which is a significant jump from the previous edition in 2007. Match 10 between Pakistan and Sri Lanka was rated highest amongst all non-India matches with a rating of 4.6, followed by 2.5 in the Netherlands v/s England game.
The live streaming on www.espnstar.com/cwclive has been a huge hit. The website had served 6.9 million video streams till March 1. The high-octane India-England encounter played on Sunday, which ended in a thrilling tie, drew as many as 1.45 million video streams. Over 5 million Unique Visitors have enjoyed the World Cup matches online with ESPN STAR.
"The ratings for the non-India matches are very healthy and point towards increasing viewer interest in the tournament as a whole. Credit must also be given to the teams who are dishing out such exciting fare and our advertisers are lapping it up.
"We expect the trend to continue as the tournament progresses towards the second phase as teams get into top gear to qualify for the knock-out stages," said Sanjay Kailash, executive VP - Ad Sales and New Media, ESPN Software India Pvt Ltd.
