World Cup 2011- Cricket enthusiasts are upgrading from a CRT to LCD

New Delhi: With the commencement of the World Cup, cricket fans and enthusiasts are switching over to LCD TVs. They are opting for sleek flat panels.


Deputy MD of Samsung India R Zutshi stated “Many people are upgrading from a CRT to LCD. The upgrade market has seen a strong pick-up because of attractive entry-level pricing.”

He said further, “Many first-time buyers have planned their purchases around the World Cup anticipating good deals.”

Samsung 32” and 40” LCDs and LED TVs available within the price range of Rs 30,000 and Rs 65,000 are very much in demand these days. There has been a rise in the sales of LCD TVs after a lull.

Philips is also offering good deals on LCD TVs as a part of its special promotion. On the purchase of 46” Philips LCD TVs, the company is offering a free 24” LCD TV.

Masaru Tamagawa, managing director, Sony India stated “We plan to consolidate our position in flat panel TVs with a target of 40% share during the World Cup season.”

The company has made Rs 100 crore multi-media campaign with their brand ambassador Mahendra Singh Dhoni.
 
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