PepsiCo India is planning to “Change the game” in World Cup 2011. The cola company has launched a 360 degree campaign- January 15, 2011 in two phases. The campaign will end in the first week of April.
According to the reports, Pepsi will be launch five television commercials which will have innovative shots like the Helicopter shot, the Switch Hit, the Upper Cut, the Discoop and the Doosra, that have either been discovered by the youth or the players.”
Reports said further that Conceptualised by Taproot India, the TVC will feature cricketers like Virender Sehwag, Mahendra Singh Dhoni and Kevin Pietersen discovering the shots and making them a part of their game.
The TVC will be on air from January 15, 2011 and will continue in phases till the first week of April.
Sandeep Singh Arora, executive vice-president, marketing, cola, PepsiCo India, said, “Change the Game is big idea in the context of the game of cricket. With this campaign, we hope to inspire the youth to change the game, be innovative, take risks and do things differently.”
According to the reports, Pepsi will be launch five television commercials which will have innovative shots like the Helicopter shot, the Switch Hit, the Upper Cut, the Discoop and the Doosra, that have either been discovered by the youth or the players.”
Reports said further that Conceptualised by Taproot India, the TVC will feature cricketers like Virender Sehwag, Mahendra Singh Dhoni and Kevin Pietersen discovering the shots and making them a part of their game.
The TVC will be on air from January 15, 2011 and will continue in phases till the first week of April.
Sandeep Singh Arora, executive vice-president, marketing, cola, PepsiCo India, said, “Change the Game is big idea in the context of the game of cricket. With this campaign, we hope to inspire the youth to change the game, be innovative, take risks and do things differently.”
