The grand war of cricket has just begun. The tournament is being co-hosted in the three countries Sri Lanka, India, and Bangladesh respectively , from February 19th to 2nd April 2011 . The ICC Cricket World Cup consists of a total of 49 matches with teams from 14 nations and is one of the most-watched events in the world, with more than 700,000 spectators in host countries and 2 billion television viewers in 110 countries.
Hero Honda is proud to be associated with this event as one of the global sponsors for the ICC World cup this year and will be offering valuable mementos such as branded caps with every purchase of a Hero Honda motorcycle from any of their 300 dealers based island-wide,up to the 2nd April. The company is excited about the potential they have to strengthen their brand in this important region through the sponsorship of ICC matches and the ICC Cricket World Cup 2011.
Hero Honda has a deep-rooted passion for cricket and remains committed to supporting the game in the future as well and believes that sponsoring the ICC cricket world cup will not only boost their brand image but that it also provides them the opportunity, to give their customers memorable gifts that will be valued by them for many years to come.
Cricket has become a huge advertising market and being a global partner of the World Cup is the highest level of sponsorship the tournament offers.
Hero Honda is proud to be associated with this event as one of the global sponsors for the ICC World cup this year and will be offering valuable mementos such as branded caps with every purchase of a Hero Honda motorcycle from any of their 300 dealers based island-wide,up to the 2nd April. The company is excited about the potential they have to strengthen their brand in this important region through the sponsorship of ICC matches and the ICC Cricket World Cup 2011.
Cricket has become a huge advertising market and being a global partner of the World Cup is the highest level of sponsorship the tournament offers.
Having promoted a number of sports events ,over the years, the company is committed to the promotion of sport, in particular cricket .They began their association with cricket in 1993 with the sponsorship of the Hero Honda Cup ,for the five-nation cricket tournament and were also one of the sponsors for the ICC Cricket World Cup 1999 .In addition, the company is also a sponsor of a number of players in the Indian squad, who have been brand ambassadors of Hero Honda.
Stafford Motors were also able to bring the world cup for the first time to the country this year and organized the ‘2011 ICC Trophy Tour’ where they gave away match tickets through a selection process from a Quiz where three people from each city was rewarded. The Parade covered more than 14 suburban towns close to Colombo.
Hero Honda is a joint venture between India’s Hero Group and Honda Motor Company, Japan , with Stafford motors being the sole authorized distributor for Hero Honda Motorcycles in Sri Lanka.
Having the highest sales volume in the world for a single brand, Hero Honda has the prestigious position of being known as the World’s Number one, Two Wheeler company in terms of unit volume sales in a calendar year by a single company and has retained this coveted position till date. Hero Honda’s product range includes a variety of motorcycles that have set the industry standards across all the market segments. Their key strategy has been driven by innovation in every sphere of activity – building a robust product portfolio across categories, exploring new markets, aggressively expanding the network and continuing to invest in brand building activities, utilizing not only the new product launch and new campaign launch opportunities but also through innovative marketing initiatives revolving around cricket, entertainment and ground- level activation.
Hence Hero Honda is a global partner of the Cricket World Cup in 2011, with the brand being a dominant player in many of the automotive brands in the world. The Hero Honda brand is well known in ‘cricket countries’ and the company is happy that they are able to align themselves with the heritage of the sport and bring themselves closer to their customers through this sponsorship .
The company looks forward to seeing this exciting tournament unravel and is confident that their promotional offerings to fans will be well received across the event.
