LG mobile collaborates with ICC Cricket World cup 2011

LG Mobile has recently announced ‘LG Mobile Army’, its marketing campaign associated with the ICC Cricket World Cup 2011. Financed by an investment of US$ 9 million (40 crores), the campaign will employ 2,500 cadets, engage 5 lakh participants, 800 man days of activation and the distribution of 15 lakh units of exclusive cricket merchandise worth US$ 14 million (64 crores), informed the company.

“The LG Mobile Army is an unprecedented initiative undertaken by the ICC and LG Electronics. The LG Mobile Army campaign intends to build on all the cricketing action and excitement during the World Cup. We are positive that this initiative will become an effective way to enter the spirit of local communities and bring alive the soul of sports,” commented Vishal Chopra, business head, mobile communications, LG India Electronics India.

For all the 49 matches, the mobile army group will choose 50 fans that will cheer for cricket live at the stadiums. Lead by the cricketing genius Dinesh Karthik, and the brand ambassadors – Genelia D’Souza, John Abraham and Abhay Deol. The ‘mobile army’ will be selected through auditions in which the cricket fan has to showcase his/her love for the game through a ‘cricket celebration dance’, slogans/chants and for the LG Smart phone buyers there is a special wild card entry (Informed by the company).

LG mobile collaborates with ICC Cricket World cup 2011

LG Mobile has recently announced ‘LG Mobile Army’, its marketing campaign associated with the ICC Cricket World Cup 2011. Financed by an investment of US$ 9 million (40 crores), the campaign will employ 2,500 cadets, engage 5 lakh participants, 800 man days of activation and the distribution of 15 lakh units of exclusive cricket merchandise worth US$ 14 million (64 crores), informed the company.

“The LG Mobile Army is an unprecedented initiative undertaken by the ICC and LG Electronics. The LG Mobile Army campaign intends to build on all the cricketing action and excitement during the World Cup. We are positive that this initiative will become an effective way to enter the spirit of local communities and bring alive the soul of sports,” commented Vishal Chopra, business head, mobile communications, LG India Electronics India.

For all the 49 matches, the mobile army group will choose 50 fans that will cheer for cricket live at the stadiums. Lead by the cricketing genius Dinesh Karthik, and the brand ambassadors – Genelia D’Souza, John Abraham and Abhay Deol. The ‘mobile army’ will be selected through auditions in which the cricket fan has to showcase his/her love for the game through a ‘cricket celebration dance’, slogans/chants and for the LG Smart phone buyers there is a special wild card entry (Informed by the company).

LG Mobile to invest Rs 40 cr for mktg in ICC Cricket World Cup

New Delhi, Jan 23 (PTI) Korean handset maker LG Mobile today said it will invest Rs 40 crore in marketing and promotional activities during the ICC Cricket World Cup 2011.
The company will unveil its campaign ''LG Mobile Army'', which will include both marketing and on-ground activities.
"LG has always shared the passion and joy of cricket fans and the campaign intends to build on the cricketing action. We will invest Rs 40 crore for marketing and promotional activities as part of the campaign," LG India Electronics Chief Marketing Officer Lakshmikant Gupta told PTI.
LG Mobile will conduct roadshows across 38 cities and select 2,500 people as the ''LG Mobile Army'', who will then get to see the matches, he added.
ICC Cricket World Cup 2011 is scheduled to be held from February 19-April 2, 2011 and will be hosted by India, Sri Lanka and Bangladesh.
"This ''Mobile Army'' will be selected through auditions in which the cricket fan has to showcase his/her love for the game through dance, slogans/chants. There is a special wild card entry for LG smartphone buyers," Gupta said.
LG Electronics has an eight-year agreement (upto 2015) with International Cricket Council (ICC) as the technology partner.
Asked if the company planned to launch new handsets during the tournament, Gupta said, "In the next two months, we will launch seven new handsets. These will be across various price points and will include 3G-enabled phones as well as smartphones." PTI SR DEB

LG Mobile partners with ICC Cricket World Cup 2011

LG Mobile today announced ‘LG Mobile Army’, its marketing campaign associated with the ICC Cricket World Cup 2011. Backed by an investment of US$ 9 million (40 crores), the campaign will recruit 2,500 cadets, involve 5 lakh participants, 800 man days of activation and the distribution of 15 lakh units of exclusive cricket merchandise worth US$ 14 million (64 crores), informed the company.

“The LG Mobile Army is an unprecedented initiative undertaken by the ICC and LG Electronics. The LG Mobile Army campaign intends to build on all the cricketing action and excitement during the World Cup. We are positive that this initiative will become an effective way to enter the spirit of local communities and bring alive the soul of sports,” commented Vishal Chopra, business head, mobile communications, LG India Electronics India.

The company informed that, for all the 49 matches, the mobile army squad will select 50 fans who will cheer for cricket live at the stadiums. Led by the cricketing genius Dinesh Karthik, and the brand ambassadors – Genelia D’Souza, John Abraham and Abhay Deol, this ‘mobile army’ will be selected through auditions in which the cricket fan has to showcase his/her love for the game through a ‘cricket celebration dance’, slogans/chants and for the LG Smartphone buyers there is a special wild card entry.