eBay India ( www.eBay.in ) in association with the Hot Muggs (brand owned by Rajesh Metal Industries) offer avid cricket fans a chance to own exquisite merchandise of their favourite Indian Premier League teams: Kings XI Punjab and Chennai Super Kings. This would be an opportunity for enthusiastic cricket buffs to choose from a wide range of merchandise that include Lassi Glasses, Mugs, Badges and Autographed Collectors' Merchandise . This official merchandise would be available on eBay India from April 29 , 2008 all throughout the duration of the IPL series.
Rajesh Metal Industries has entered into a licensing rights agreement with 'Kings XI Punjab' and 'Chennai Super Kings' to produce select merchandise and market them under the Hot Muggs brand name in retail stores along with an exclusive online partnership with eBay India.
Ms. Deepa Thomas, Senior Manager- Pop Culture, eBay India said, "We are delighted to partner with Hot Muggs to power the sale of these exquisite IPL merchandise as part of eBay's attempt to cater to the wide interests of its online shoppers. We are sure true cricket fans will be thrilled to buy and own the merchandise at great prices."
Mr. Rishi Jain, Managing Director – Rajesh Metal Industries, said, "Our partnership with eBay India is another strong step in the direction of shaping the L&M (licensing and merchandising) division of the company, and creating our impression on the still nascent merchandise market in India ."
Some interesting merchandise that would be sold on eBay India :
Interesting badges for Kings XI Punjab with your favourite stars and motivating slogans embossed in an array of colours at
Rs. 49 and Rs. 125 respectively.
Punjab Kings XI Born to Win Mug
Wanna sip your cup of coffee while ogling at your favorite cricketers. This bright red coffee mug features some of the star players of Kings XI Punjab like Yuvraj Singh (captain), Brett Lee, Irfan Pathan and Sreesanth.
Price: Rs. 250
Punjab Kings XI Lassi Da Gilass
They say to get a feel of the Real taste of Punjab you need to have the world famous Punjabi lassi. A really cool lassi glass with interesting graffiti scribbled on it which shows the cool attitude of the team.
Price: Rs. 99
Chennai Super Kings I Rule Mug
Super Kings is not just about royalty, but about absolute monarchy.
Take your own sip from this mug that represents the same fire in the belly – combining authoritarian black along with energetic vibrancy
Price: Rs. 300
Chennai Super Kings Fearless Warrior Mug
The Lords of the Pitch… the Chennai Super Kings…. Fearless Warriors… Dhoni, Muralitharan and Hayden come alive on this mug – donning the garb of Kings of ancient dynasties and replicating the exploits of their ancestors.
Price: Rs. 250
So log on to www.ebay.in to own the official merchandise and tune into the IPL buzz.
About Hot Muggs:
Hot Muggs is present in nearly 45 cities through leading malls, multiplexes and bookstores where the merchandise shall also be available. Hot Muggs plans to promote the merchandise through a multi-channel promotion campaign with emphasis on Below the Line activities and Contact programmes with the end customer. The company has been involved in merchandising with companies like Yash Raj Films for movie "Fanaa" and Balki's "Cheeni Kum" starring Amitabh Bachchan.
About eBay India
eBay India ( www.ebay.in ) is India 's leading online marketplace. It is a unique and exciting marketplace with the largest person-to-person trading community in the country. eBay India is a trading platform offering auctions, fixed price and classifieds modes of person-to-person trading. eBay India has 2 million registered users from 670 cities in India . eBay India (formerly Baazee.com) is a 100% subsidiary of eBay Inc. The popular categories on eBay India include technology, lifestyle, media and collectibles. Thousands of sellers sell on eBay India daily across 2,000 categories of products.
About eBay
Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world. Through an array of services, such as its payment solution provider PayPal, eBay is enabling global eCommerce for an ever-growing online community.
