Maruti has aggressive promotional plans in place for the Kizashi sedan. The company will be kicking-off an advertisement campaign during the 2011 ICC Cricket World Cup. According to industry sources, Maruti is likely to spend a sizable amount totaling INR 8 Crores on the entire ad campaign that includes Kizashi TV commercials which will be aired during the World Cup.
The contract for Kizashi advertisements has been awarded to Ad agency, Dentsu, and through these commercials, the company will be trying to highlight the important features and dynamics of the Kizashi Sedan. The luxury on offer and thee sporty aspects of the car is expected to top the promotional agenda.
Maruti has had a torrid time selling the Suzuki Grand Vitara Soft Roader in the past. It was Maruti’s maiden attempt to enter the premium SUV market in India. With the Kizashi, Maruti will embark on a totally aggressive strategy to promote the car in order to increase sales.
Since, its launch, 350 units of the car have been booked, which is pretty impressive given the fact that it costs INR 16.5 lakh ex-showroom New Delhi. The high cost is due Kizashi being brought in as a CBU (Completely Built Unit), through which the overall cost of the car shoots up drastically.
All other rivals of the Kizashi including, Skoda Laura and Toyota Corolla Altis are CKD’s (Completely Knocked Down) giving them an edge over the Maruti product. However, according to the new definition of CKD, Will this purported definitional change actually work to Maruti’s advantage if indeed it does go through is something that only the future can tell. Interestingly, stocks of Maruti Suzuki, Tata Motors and Mahindra &Mahindra shot up as soon as the 2011 union budget was announced with many auto analysts attributing this stock price increase to the definitional change. So, there, Maruti Suzuki is going all out to aggressively hard sell the Kizashi Sedan and the coming days will be witness to how well this latest tack of it works.
The contract for Kizashi advertisements has been awarded to Ad agency, Dentsu, and through these commercials, the company will be trying to highlight the important features and dynamics of the Kizashi Sedan. The luxury on offer and thee sporty aspects of the car is expected to top the promotional agenda.
Maruti has had a torrid time selling the Suzuki Grand Vitara Soft Roader in the past. It was Maruti’s maiden attempt to enter the premium SUV market in India. With the Kizashi, Maruti will embark on a totally aggressive strategy to promote the car in order to increase sales.
Since, its launch, 350 units of the car have been booked, which is pretty impressive given the fact that it costs INR 16.5 lakh ex-showroom New Delhi. The high cost is due Kizashi being brought in as a CBU (Completely Built Unit), through which the overall cost of the car shoots up drastically.
All other rivals of the Kizashi including, Skoda Laura and Toyota Corolla Altis are CKD’s (Completely Knocked Down) giving them an edge over the Maruti product. However, according to the new definition of CKD, Will this purported definitional change actually work to Maruti’s advantage if indeed it does go through is something that only the future can tell. Interestingly, stocks of Maruti Suzuki, Tata Motors and Mahindra &Mahindra shot up as soon as the 2011 union budget was announced with many auto analysts attributing this stock price increase to the definitional change. So, there, Maruti Suzuki is going all out to aggressively hard sell the Kizashi Sedan and the coming days will be witness to how well this latest tack of it works.
