India Inc clean bowled by ongoing Cricket World Cup

THE FEVER of the cricket world cup is on the rise in the country. It is not only the players who are engaged in hard work for the cup. In fact, according to a unique study done by one of the prestigious financial body of the country, people in India Inc are also working earnestly to think of best possible excuses to skip work in order to watch world cup matches.

As per a survey done by The Associated Chambers of Commerce and Industry of India (ASSOCHAM), the impact of the ongoing ICC world cup will not only influence the productivity of India Inc but also disturb the studies of the students as the games are coinciding with their final examinations.

In the month of January-early February 2011, ASSOCHAM conducted a random survey to analyse the impact of ICC world cup on Indian commerce and education. The survey, covered 2,000 corporate employees and 2,000 students between the age groups of 14 to 20, 21 to 30, 31 to 45 and 46 to 55 in metros, and second and third tier cities such as Delhi, Bangalore, Chennai, Cochin, Indore, Ahmedabad, Surat, Mumbai, Pune, Chandigarh, Dehradun, Lucknow and Kanpur.

For businesses, this could translate into millions of man-hours of loss of work productivity as at least 10 to 12 million people in the country are expected to watch the matches, which will create productivity loss of 768 million man hours (12 million x 8 hours x 8 matches) to India Inc. The actual level of absenteeism is likely to be even higher due to post-match celebrations or lack of sleep, as fans stay up late to watch the games, reveals the survey.

Eighty five per cent of Indian students study during the month of March for their examinations. It is expected that the time that was supposed to be spent on studies may now be spent over watching television.

It has been found that 20 per cent of respondents indicated their intention to take at least some time off from work. Over 50 per cent respondents said that they intend to work shorter days for much of the month-long event, while the rest indicated that they planned either to request days off using their annual leave, or simply call in sick.

Thirty five per cent of respondents said that their employers are actually providing a place at work for employees to watch the games. It is really motivating if employees are allowed to watch the World Cup during their work day at the company itself, and it is a way to boost their co-workers’ team spirit.

Forty six of the senior officer said that, this occasion could be ideally used as a team building exercise and morale boosting exercise. Also, companies should allow flexi hours at work, at least for the duration of the World Cup.

Cricket is indeed followed as a religion in our country and people don’t want to leave any stone unturned to folow their fvourite game. Perhaps everybody should enjoy this passion for the game as much as possible.
 
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