ICC Cricket World Cup ad rates soar before India vs Pakistan match

Tickets for the India vs Pakistan World Cup semifinal match in Mohali are not the only thing being sold at an inflated rate.
Media agencies say broadcaster ESPN Star is demanding between Rs 15 lakh to Rs 18 lakh per 10 seconds. It's a huge jump from the Rs 3.5 lakh for 10 seconds it charged at the league level. While some doubt whether ESPN Star will get what it wants, others are certain advertisers will pay up.
"India-England match was about 12 to 13 ...and it's India-Pakistan, it's semifinal, it's knock out...so between 15 and 20, if it is a good contest, is a safe bet," said MEC India MD T Gangadhar about the Television Rating Points.

So far, the tournament has delivered. The six India league matches did average ratings of 9.51, while non-India matches averaged close to 1.5 TRPs.

Broadcast sponsor Vodafone says response to live match coverage on mobiles has been 5 times higher than what the IPL garnered last year. Ground sponsor LG has received 50,000 applications for its cheer-leading squad. But will these guys buy more air-time?

"As an advertising platform the world cup rating for me would be, 5 or 5 and a half on 10, but as a sponsorship platform it is far more valuable to us," said LG India CMO LK Gupta.

"We could promote things differently if India gets into the finals and ride on the sentiment that Indians will have. After all, more than 50 million Indians were watching the India-England match. I am sure that the number will be higher when we go along. Unlikely though that we will buy more air time," said Vodafone Brand Communication VP Anuradha Agarwal.

The 42 league matches reached over 175 million households in the country, which is 48 per cent more than the previous world cup, and 30 per cent higher than IPL-3.

Media planners say available inventory for the finals will be sold only after the two finalists are penciled in. And if India is one of them, spot rates will go through the roof.

ESPN ad rates soar to 20 lakh per 10 seconds for India vs Pakistan semifinal

If you think it was only the tickets for India-Pakistan semi-final match which were getting sold for more than one lakh, then probably you are wrong. Even the advertisers are ready to shell out moolah just to get a ten second ad spot during the India-Pakistan semi final match.

Media experts feel that India Pakistan semi final match is biggest marketing opportunity on the planet and it will attract crores of eyeballs. No GEC or IPL can provide that viewership. So the advertisers can’t let it go. Even on the online platform the match will register record number of online streaming.

Subhrangshu Neogi of Religare, one of the on air advertisers in the cricket world cup told 

BestMediaInfo.com, “One of the biggest advantages with advertising on ESPN for the world cup is that its not cluttered as an IPL environment. The brand gets good visibility. That’s not in the case of IPL or any other event. We are not sponsors but we have cherry picked some matches and fortunately it has worked for us as India and Pakistan are clashing in the semifinal.”

ESPN is charging over Rs.20 lakh per 10 seconds for the last minute ad inventory and advertisers are even to ready to pay the amount as they know that never in coming years they’ll get a bigger marketing opportunity than the India-Pakistan semi-final world cup match .

The rates ranged from Rs 4-5 lakh for 10-second spots before the start of the tournament to Rs 10-11 lakh when it was clear that India will play Australia in the quarter final.

India Pakistan Semi Final Live Cricket Streaming at Mohali World Cup 2011

India vs Pakistan 2nd Semi Final match take place at Punjab Cricket Association Stadium, Mohali, India on March 30, 2011. The match kickoff time Wednesday 2:30 PM IST (9:00 GMT). Coming Wednesday, No Doubt! Each and every seat at the punjab stadium filled.

Pakistan captain Shahid Afridi on Wednesday said that his team were unnerved by the prospect of playing India, whom they have never beaten in the World Cup, in the semi final in Mohali.

“If we happen to clash with India, we won’t lack crowd support because (Pakistani) people will come from across the border to watch the match in Mohali,” Afridi told...

India (probable players): 1 Virender Sehwag, 2 Sachin Tendulkar, 3 Gautam Gambhir, 4 Virat Kohli, 5 Yuvraj Singh, 6 MS Dhoni (capt & wk), 7 Suresh Raina, 8 Yusuf Pathan / R Ashwin, 9 Harbhajan Singh, 10 Zaheer Khan, 11 Ashish Nehra

Pakistan (probable) 1 Kamran Akmal (wk), 2 Mohammad Hafeez, 3 Asad Shafiq, 4 Younis Khan, 5 Misbah-ul-Haq, 6 Umar Akmal, 7 Shahid Afridi (capt), 8 Abdul Razzaq, 9 Saeed Ajmal / Abdur Rehman, 10 Umar Gul, 11 Wahab Riaz / Shoaib Akhtar.

India vs Pakistan Semi Final World Cup Online

India vs Pakistan semi final World Cup Online this game was the latest one some people tweet to watch this latest game the India vs Pakistan semi final Online Stream . By the what happen with the watch India vs Pakistan semi final online stream.

India has lived up to their favorite tag to win the World Cup 2011 by beating Australia in the quarterfinals of the World Cup. India will now face it’s toughest challenge in the semis where the face arch-rivals Pakistan.

India vs Pakistan has always been a treat match for people of these two nations. The build-up is usually very huge and the pressure will be on both sides to win and get into the World Cup Finals which will be played at the Wankhede stadium in Mumbai.

India and Pakistan go a long way in the World Cup with India having been able to defeat Pakistan in all 4 instances including the famous 1996 and 2003 World Cup matches victories.

The India vs Pakistan match has a huge billing and will definitely be one of the best matches of this World Cup. The Pakistan side haven’t yet scored big runs and most of their wins have come thanks to the bowlers. On the other hand, the Indian batsmen have struck some sort of form with most of the top order and middle order except for Dhoni hitting half centuries in the last match.

The Indian batsmen will have to score really well against Pakistan to guarantee a win and the Indian bowlers will have to make up for their lackluster performance by bowling good line and length.

Overall, the India vs Pakistan match is definitely going to be a thriller to watch. Tune in on Wednesday to watch the India vs Pakistan match at the Mohali stadium in Punjab. You can also watch the India vs Pakistan semifinal match live online using the links below.

The ICC World Cup 2011 will be broadcast live on ESPN Star Sports and Star Cricket. You will be able to catch up on live action from the tournament at . If you need alternative ways to watch the ICC World Cup 2011 online, you can try out Crictime.com or Cricfire.com or Extracover.net or hitcric.info.

User channels for the live cricket matches are also available at sites like Ustream.tv, Justin.tv or freedocast.com, you can search either of these sites to find live cricket streams uploaded by users. You can search the sites for World Cup 2011 or Cricket to find user uploaded streams.